Jawad Sultan Enterprises LLC is a multifaceted business organisation, with a stellar presence in providing the consumer with an upmarket shopping experience and convenience products in the telecommunication, as well as holding interests in the hospitality and tourism industries. The business history of the promoters, spanning five decades in the Sultanate, has provided us with a valuable insight into the fast-changing consumer needs in these areas, and will form the core of our focus in the future, both in terms of investment and the people who will manage it.

Besides our existing businesses, we will examine other investment opportunities in the future - areas such as financial services, retailing consumer durables and manufacturing - to make our economy gradually self-sufficient and less reliant on imports. We remain committed to providing our principal unparalleled services through brand investment, and providing distribution, sales and marketing support to help achieve profitable growth in market shares and leadership in the market place. We will upgrade employee skills on a continuing basis through training programmes in collaboration both with our principals and independently to satisfy the constantly-evolving needs of consumers.

We will continue to make our businesses profitable so that our shareholders, customers, government agencies, suppliers and employees develop stable, dependable and rewarding relationships now and in the future."

Jawad A. Sultan